A product and platform company for automotive.
AF-X combines automotive expertise, cloud technology and AI-native software to help businesses operate, sell and scale better.
From running automotive systems to building the platform.
We started by understanding how automotive businesses operate. The processes, challenges and decisions behind every vehicle journey shaped the platform we built.
- 01Experience
We ran the systems
We worked with automotive businesses and understood the systems, workflows and challenges behind daily operations.
- 02Learning
We kept what we learned
Years of industry experience became reusable knowledge, built into a platform designed around real automotive processes.
- 03Creation
We built AF-X
We transformed that experience into a cloud-native automotive platform connecting products, data and workflows.
- 04Partnership
We grow with you
AF-X starts where your business needs it most, then expands as your operation evolves.
Four dates that explain AF-X.
AF-X is built on years of engineering experience, automotive understanding and continuous innovation.
- 1997
Engineering foundation begins
Gateway Group begins its software engineering journey.
- 2005
Automotive systems experience
Technology work expands into automotive workflows and operational systems.
- 2024
AF-X takes shape
Automotive expertise becomes a dedicated platform approach.
- 2026
The platform expands
AF-X brings connected automotive products, cloud technology and AI-native capabilities together.
Twenty years in automotive, shipped as a product.
We did not start with a platform. We started by understanding how automotive businesses operate.
Automotive businesses are complex.
Sales, service, mobility and remarketing all depend on connected processes, accurate data and systems that work together.
AF-X turns that operational knowledge into a cloud-native platform built around real automotive workflows.
Built from automotive experience. Designed for automotive outcomes.
- 01Engineeringto their spec
- 02Knowledgethe same problems
- 03Consultingwhat to build
- 04Solutionsnamed, branded
- 05Productsbuilt once
- 06PlatformAF-X
Five principles behind the AF-X platform.
AF-X is built around practical decisions shaped by automotive experience, engineering discipline and real business needs.
Products, not projects
Ship the product, not the project.
A project ends when the invoice is paid. A product has to be worth paying for again next year.
Outcomes first
Name the number first.
If we cannot say which number a product moves, we have not finished designing it.
Start from what you run
Nobody should have to migrate to get started.
The system you run the business on is not the obstacle. It is the foundation we build on.
AI inside the work
AI belongs where the decision is made.
Inside the workflow, on your own data, not in a module you buy later or a chat box beside the work.
Honest answers
Say TBC.
An honest blank survives the second meeting. A confident estimate does not.
A software engineering foundation behind the AF-X platform.
AF-X is built on Gateway Group's software engineering experience, combining technology capability with automotive domain understanding.
- 29+Years of experienceBuilding software since 1997
- 15+MarketsCountries across the group
- 2,000+PeopleFrom 14 nationalities
- 40+Group companiesWithin Gateway Group
Part ofGateway GroupPart of Gateway Group
AF-X combines Gateway Group's engineering foundation with automotive expertise to build a dedicated platform for the businesses moving mobility forward.
Find the right starting point for your business.
Whether you want to explore one product, understand where AF-X fits, or discuss your wider transformation goals, we start with your business.
