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What are you trying to improve?
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Which one are you?

Data X

One clean record of every vehicle, customer, part and site — held in the region you chose.

Intelligence X

The numbers the business runs on, live, with the same definition on every site.

AI X

AI inside the product at the point the decision is made — rank, predict, price, draft, answer.

Your data. Your workflow. Automotive AI that does the job, not the demo.

→ How AF-X uses your data→ What AI native means
Why AF-X

100% Cloud

Nothing to install, nothing to host, nothing to upgrade at midnight.

PILLAR ASSET100% Cloud — the argument as one device

Cloud-native means one version, everywhere.

Every AF-X product runs in the cloud. There is no server to maintain, no location running behind on versions, and no upgrade weekend required.

01

One version, always current

Every location works on the same live version, in the region you chose. No site is left running two releases behind.

02

Configuration, not installation

A new site is set up as a configuration of the platform you already run, not a separate installation project.

03

Scale without fragmentation

A group can bring every location to one standard without visiting every branch.

HOW IT WORKS

One cloud platform. Configured for every operation.

Sites and teams work on the same AF-X foundation while existing core systems remain connected.

AF-X CLOUDOne version · One data modelCentral updates · Shared security
SITE / BRAND ALocal workflowsRoles & access
SITE / BRAND BLocal workflowsRoles & access
SITE / BRAND CLocal workflowsRoles & access
EXISTING DMS · GMS · ERP
Shared foundationOne platform version and data model.
Local configurationWorkflows and permissions matched to each operation.
Connected core systemsAF-X works with systems already in place.
WHAT STAYS IN YOUR CONTROL

Cloud-operated. Configured around your business.

AF-X manages the platform foundation while your organisation retains control of how each operation works.

Your workflows

Processes can reflect how each site, brand or team operates.

Your access rules

Roles and permissions remain aligned with your organisation.

Your integrations

Existing DMS, GMS and ERP connections remain part of the operating model.

Your operating structure

Sites and brands can share the platform while keeping the configuration they need.

The objection.

What we hear

This sounds like a platform replacement programme.

The answer

It is not.

AF-X bolts onto the core systems your business already runs. Start with one product, prove the value, and expand when ready.

  1. 1Bolt onto your core
  2. 2Start with one product
  3. 3Expand when ready

The replacement decision stays yours, later or never.

How AF-X bolts on →

How AF-X is built differently.

Seven principles behind every AF-X product and platform.

Principle 01 of 07

100% Cloud

Built for cloud-first automotive operations.

Every AF-X product runs in the cloud, with no server in the back office and no upgrade weekend. One version is live for everybody, and a new site is a configuration rather than an installation.

You are on this page
Principle 02 of 07

AI Native

AI inside every product, not bolted on afterwards.

AI works at the point the decision is made, in the workflow your teams already use. Every product states the AI job it does and the data it does it on.

Explore AI Native →
Principle 03 of 07

Outcome Driven

Measured on the number that moves.

Every product names the business outcome it is designed to improve and reports against it once live. Assumptions remain visible, and figures are published only when validated—not replaced with speculative estimates.

Explore Outcome Driven →
Principle 04 of 07

Platform of Platforms

Five automotive businesses, one data model.

Retail, workshop, fleet, parts and remarketing run on one platform, so a group stops running separate vendors and separate versions of the same customer.

Explore Platform of Platforms →
Principle 05 of 07

Built to Bolt On

Keep your core. Add the Xperience.

AF-X connects to the DMS, GMS or ERP you run today. Nothing is ripped out, no part of the business stops, and the replacement decision stays yours.

Explore Built to Bolt On →
Principle 06 of 07

System & Brand Agnostic

Any core system. Any brand.

Nothing in AF-X assumes a particular core system or manufacturer. Data is normalised on the way in, so a mixed estate can work to one standard without a migration.

Explore System & Brand Agnostic →
Principle 07 of 07

Land & Expand

Start with one product. Expand when it pays.

Land with one product that fixes something measurable, expand into the products next to it, then take the platform. Nobody is asked to buy a platform on day one.

Explore Land & Expand →

Test the argument on your own business.

Book a demo, or start with one product and prove it in weeks.