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Data X

One clean record of every vehicle, customer, part and site — held in the region you chose.

Intelligence X

The numbers the business runs on, live, with the same definition on every site.

AI X

AI inside the product at the point the decision is made — rank, predict, price, draft, answer.

Your data. Your workflow. Automotive AI that does the job, not the demo.

→ How AF-X uses your data→ What AI native means
ProductRetail X

Car Configurator

Build, price and visualise vehicle configurations in one connected buying journey.

Car Configurator exists to move one number: Better Customer Experience. Let customers do it themselves, and tell them what is happening. Every AF-X product names the outcome it is there to move before it lists anything it does, and reports against that number once it is live.

AF-X car configurator interface showing a vehicle build with options and price

Where the specification stops matching the order.

Three problems, in the words the buyer uses.

The specification is agreed in email, then typed into the order again

The agreed build is rekeyed from a message thread.

Wrong specifications reach the factory

Customers cannot see what the options actually change

Price and appearance are described, not shown.

Customers hesitate or under-specify

The price or availability changes before the local list does

Local lists fall behind the manufacturer feed.

Quotes are honoured at a loss

WHAT IT DOES

Control the complete reception and handover journey.

Let customers build a valid specification and see what it costs before it becomes an order. The agreed build carries straight through to the quote.

Model, trim, engine and option build with live rulesChoices follow the manufacturer's own build rules.
Visual preview of the specification as it is builtThe customer sees the vehicle change with each option.
Price, lead time and availability on every optionCost and wait shown at the point of choosing.
Invalid combinations blocked at the point of choiceCombinations that cannot be built are blocked as you choose.
Saved and shared builds the customer can return toA build can be picked up later or sent to someone else.
Build passed straight into the quote and the orderNo retyping between specification and order.
Valid specificationsEach build is checked against the manufacturer's current rules.
Clearer choicesCustomers see how each option changes the vehicle, price and lead time.
Fewer order errorsThe approved build flows into the quote and order without rekeying.
“Built for a cleaner buying journey.”
SEE IT AT WORK

From first choice to agreed specification.

See the vehicle take shape as the customer chooses.

A customer selects a model and trim, then explores colours, wheels and options with a sales advisor. The preview changes with each choice, while the price, availability and lead time remain clear. They can save the build, return to it and agree the final specification.

  • Every choice follows the manufacturer’s build rules
  • Options show their effect on price and lead time
  • The agreed build is ready to carry into the quote
AF-X offer O60226082 for a Ferrari 12Cilindri, with the offer summary and running price alongside
Local options tab, with the offer summary and total price alongside
HOW IT FITS WHAT YOU ALREADY RUN

The right build, carried into the right order.

Keep the agreed specification connected.

Car Configurator uses the manufacturer’s current build rules, prices and availability as the customer chooses. Once the specification is agreed, it carries into your existing quote and order process without anyone retyping the options.

  • Manufacturer rules keep every combination valid
  • Prices, availability and lead times inform each choice
  • The agreed specification flows into the quote and order
AF-X interface showing an agreed vehicle build carried into the order