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Data X

One clean record of every vehicle, customer, part and site — held in the region you chose.

Intelligence X

The numbers the business runs on, live, with the same definition on every site.

AI X

AI inside the product at the point the decision is made — rank, predict, price, draft, answer.

Your data. Your workflow. Automotive AI that does the job, not the demo.

→ How AF-X uses your data→ What AI native means
ProductParts X

Product Information Management

Structure, enrich and govern the product information every channel depends on.

Create one governed product record for attributes, fitment, cross-references and supplier data, ready for every catalogue and sales channel.

AF-X Product Information Management showing the governed product record with attributes, fitment and completeness

Where product information loses control.

Product data breaks down when suppliers, attributes and fitment are managed in separate files and systems.

Every team holds a different version of the product

Attributes and descriptions are maintained in separate files and systems.

Nobody knows which record to trust

Supplier data arrives in a different format every time

Feeds arrive as spreadsheets, PDFs and plain text.

Every supplier becomes a mapping project

Fitment and supersessions depend on individual knowledge

Replacement links live in people's heads.

Wrong or superseded parts reach the customer

WHAT IT DOES

Govern the product record every channel uses.

Turn supplier feeds and internal knowledge into one structured, governed product record.

Central product record with rich attributesOne record per line, holding everything known about it.
Vehicle application and fitment dataRecords which vehicles each part actually fits.
Prepare channel-ready product dataMake approved fields available to catalogues, webshops and connected channels.
Partner onboarding and permissionsNew suppliers are brought on with controlled access.
Supplier feed ingestion and mappingSupplier formats mapped into your own structure.
Cross-reference and supersessionReplacement links held as data, not as memory.
Data completeness scoring per lineShows which lines are not yet ready to publish.
Supplier and product importImport supplier data and product records in bulk for onboarding and mass updates.
One product record
Channel-ready data
Fewer wrong parts
“Built for product information everyone can trust.”
SEE IT IN ACTION

From supplier feed to channel-ready data.

Import supplier and product data, map it into one governed product structure, enrich the record with fitment and cross-references, and publish approved information to every connected channel.

  • Import supplier and product data
  • Map attributes, OEM references and categories
  • Enrich fitment, media and cross-references
  • Validate completeness and publish to channels
AF-X Product Information Management taking a supplier feed through mapping and enrichment to channel-ready data
HOW IT FITS WHAT YOU ALREADY RUN

One governed record between suppliers and every channel.

Keep your core systems in charge.

Ingest supplier feeds, map them into your product structure and make approved information available to every connected catalogue and channel.

Product Information Management connects:

  • Supplier feeds and source systems
  • Attributes, fitment and cross-references
  • E-Catalogue, Webshop and connected channels