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Which one are you?

Data X

One clean record of every vehicle, customer, part and site — held in the region you chose.

Intelligence X

The numbers the business runs on, live, with the same definition on every site.

AI X

AI inside the product at the point the decision is made — rank, predict, price, draft, answer.

Your data. Your workflow. Automotive AI that does the job, not the demo.

→ How AF-X uses your data→ What AI native means
Why AF-X

Keep your core. Add the Xperience.

AF-X adds capability without replacing the systems already running the business.

PILLAR ASSETBuilt to Bolt On: add capability, keep your core

Improve your operation without replacing everything.

Most automotive businesses already run a DMS, GMS or ERP that does its job. AF-X connects to it and adds the capability that is missing, so the operation improves without starting again.

01

Connect, don't replace

AF-X connects to the core systems you already run. Nothing is ripped out.

02

Start where it matters

Begin with the product that fixes the biggest problem in your operation.

03

Grow without disruption

Add products once the first has proved its value, while the business keeps running.

HOW IT WORKS

Connect what you run. Add what you need.

AF-X connects to the systems already running the business and adds new capability on top, one product at a time.

Keep your coreYour existing systems keep running the business.
Connect onceAF-X links to your core and shares its data.
Add capabilityNew products are added when the business needs them.

The objection.

What we hear

This sounds like another replacement project.

The answer

It is not.

AF-X works with the systems you already have. Start with one product, prove the value, and expand when it makes sense.

  1. 1Connect your core
  2. 2Prove the value
  3. 3Expand over time

Your DMS, GMS and ERP keep running the business.

See how AF-X works →

How AF-X is built differently.

Seven principles behind every AF-X product and platform.

Principle 01 of 07

100% Cloud

Built for cloud-first automotive operations.

Every AF-X product runs in the cloud, with no server in the back office and no upgrade weekend. One version is live for everybody, and a new site is a configuration rather than an installation.

Explore 100% Cloud →
Principle 02 of 07

AI Native

AI inside every product, not bolted on afterwards.

AI works at the point the decision is made, in the workflow your teams already use. Every product states the AI job it does and the data it does it on.

Explore AI Native →
Principle 03 of 07

Outcome Driven

Measured on the number that moves.

Every product names the business outcome it is designed to improve and reports against it once live. Assumptions remain visible, and figures are published only when validated—not replaced with speculative estimates.

Explore Outcome Driven →
Principle 04 of 07

Platform of Platforms

Five automotive businesses, one data model.

Retail, workshop, fleet, parts and remarketing run on one platform, so a group stops running separate vendors and separate versions of the same customer.

Explore Platform of Platforms →
Principle 05 of 07

Built to Bolt On

AF-X adds capability without forcing replacement.

Connect what you already run. Extend what you already have.

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Principle 06 of 07

System & Brand Agnostic

Any core system. Any brand.

Nothing in AF-X assumes a particular core system or manufacturer. Data is normalised on the way in, so a mixed estate can work to one standard without a migration.

Explore System & Brand Agnostic →
Principle 07 of 07

Land & Expand

Start with one product. Expand when it pays.

Land with one product that fixes something measurable, expand into the products next to it, then take the platform. Nobody is asked to buy a platform on day one.

Explore Land & Expand →

See what AF-X can add to your operation.

Start with one product, connect it to the systems you run today and expand when it pays.