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Start with one productBook a demo

Choose where your business starts.

Retail XSell more vehicles, serve customers better and keep them coming back.Dealers · Dealer groups · OEMs & importersSell · Service · Online & self-serviceWorkshop XFill every ramp, finish every job and get paid faster.Independent workshops · SMR · Fast-fit & tyre specialistsService · Online & self-serviceFleet & Mobility XKnow what every vehicle costs before it costs you.Leasing · Rental · Corporate fleets · Shared mobilityFleet & assets · Operations & cost · OnlineParts XSell more parts across more channels with less operational effort.Distributors · Wholesalers · Buying groups · Parts retailersSell · Supply operations · Content & marketingRemarketing XTurn returned vehicles around faster and sell them for more.De-fleet · Refurbishment · Auctions · Used-car salesMarketplace · Vehicle services · Buyer & settlement
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What are you trying to improve?
Platforms
Which one are you?

Not sure where to start?

→ Start with one product→ All products→ AI & Data→ Pricing

By business

By size

Both axes →

By platform

Find your fit

Tell us what you run and how big it is, and we will show you the platform, the products and the pricing tier that match.

→ Who We Serve

The ecosystem triangle

AF-X is the only platform family present on all three sides.

→ See the triangle
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Data X

One clean record of every vehicle, customer, part and site — held in the region you chose.

Intelligence X

The numbers the business runs on, live, with the same definition on every site.

AI X

AI inside the product at the point the decision is made — rank, predict, price, draft, answer.

AI by platform

→ AI & Data hub

Your data. Your workflow. Automotive AI that does the job, not the demo.

→ How AF-X uses your data→ What AI native means

Where do you want to start?

Why AF-X →

The AF-X difference

How AF-X delivers it →

Business outcomes

The claim

The only automotive platform family that runs dealer retail, independent workshops, fleet & mobility, parts distribution and remarketing — on one platform, with one data model.

→ Pricing
→ ROI calculator
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Why AF-X

Works with your systems. Independent of your brand.

AF-X does not ask you to choose a new core system. Connect your existing DMS, GMS, ERP or brand environment and add the capabilities you need.

Book a demoStart with one product
PILLAR ASSETSystem & Brand Agnostic: works with your systems, independent of your brand

Your systems stay. Your possibilities expand.

Most automotive groups run more than one system and sell more than one brand. AF-X connects to all of them, so every site can work to one standard without changing its core.

01

System independent

Connect with the platforms already running your business.

02

Brand independent

Support different brands, markets and operating models.

03

Built for choice

Choose the technology path that fits your business.

WHAT IT LOOKS LIKE

Different brands. Different systems. One connected experience.

The AF-X Exchange Layer runs on top of a connector layer that links to the DMS, GMS and ERP each business already uses, whatever the brand.

Any core systemKeep the DMS, GMS and ERP you run.
Any brandSupport every brand and market you serve.
One experienceEvery team works the same way.

What it means for you.

Retail XDealers“Run every site the same way, whichever DMS or brand each one uses.”See your fit →Retail XManufacturers & Importers“Give the whole network one standard without replacing every dealer’s system.”See your fit →Workshop XIndependent Workshops“Keep the workshop system you trust and add what it cannot do.”See your fit →Workshop XSMR & Fast-Fit“Bring sites with different systems and brands onto one way of working.”See your fit →Fleet & Mobility XLeasing & Rental“Connect AF-X to the contract and finance systems you already run.”See your fit →Fleet & Mobility XFleet Operators“Manage a mixed-brand fleet alongside the systems you already use.”See your fit →
Who We Serve →

The objection.

What we hear

We would have to change our core system first.

The answer

You do not.

AF-X connects to the DMS, GMS and ERP you run today, across brands and markets. The choice of core system stays yours.

  1. 1Keep your systems
  2. 2Connect AF-X
  3. 3Add capability

Your systems, brands and markets stay as they are.

See how AF-X works →

How AF-X is built differently.

Seven principles behind every AF-X product and platform.

Principle 01 of 07

100% Cloud

Built for cloud-first automotive operations.

Every AF-X product runs in the cloud, with no server in the back office and no upgrade weekend. One version is live for everybody, and a new site is a configuration rather than an installation.

Explore 100% Cloud →
Principle 02 of 07

AI Native

AI inside every product, not bolted on afterwards.

AI works at the point the decision is made, in the workflow your teams already use. Every product states the AI job it does and the data it does it on.

Explore AI Native →
Principle 03 of 07

Outcome Driven

Measured on the number that moves.

Every product names the business outcome it is designed to improve and reports against it once live. Assumptions remain visible, and figures are published only when validated—not replaced with speculative estimates.

Explore Outcome Driven →
Principle 04 of 07

Platform of Platforms

Five automotive businesses, one data model.

Retail, workshop, fleet, parts and remarketing run on one platform, so a group stops running separate vendors and separate versions of the same customer.

Explore Platform of Platforms →
Principle 05 of 07

Built to Bolt On

Keep your core. Add the Xperience.

AF-X connects to the DMS, GMS or ERP you run today. Nothing is ripped out, no part of the business stops, and the replacement decision stays yours.

Explore Built to Bolt On →
Principle 06 of 07

System & Brand Agnostic

Any core system. Any brand.

Nothing in AF-X assumes a particular core system or manufacturer. Data is normalised on the way in, so a mixed estate can work to one standard without a migration.

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Principle 07 of 07

Land & Expand

Start with one product. Expand when it pays.

Land with one product that fixes something measurable, expand into the products next to it, then take the platform. Nobody is asked to buy a platform on day one.

Explore Land & Expand →

See how AF-X fits the systems you run.

Start with one product, connect it to your current systems and brands, and expand when it pays.

Book a demoStart with one product