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Which one are you?

Data X

One clean record of every vehicle, customer, part and site — held in the region you chose.

Intelligence X

The numbers the business runs on, live, with the same definition on every site.

AI X

AI inside the product at the point the decision is made — rank, predict, price, draft, answer.

Your data. Your workflow. Automotive AI that does the job, not the demo.

→ How AF-X uses your data→ What AI native means
Why AF-X

Start small. Expand when it pays.

Choose the product that solves your first priority today. Add capabilities when your business is ready.

PILLAR ASSETLand & Expand: start small, expand when it pays

Growth should follow value. Not a roadmap.

You start with the product that fixes something measurable today. Every next step is earned by the results of the one before it.

01

Start focused

Solve the business problem that matters most today.

02

Prove value

Measure impact before expanding further.

03

Expand naturally

Add products when new opportunities appear.

EXPANSION JOURNEY

Land with one product. Grow on one foundation.

Every AF-X product runs on the same connected foundation, so each one you add builds on the last instead of starting again.

LandStart with the product that matters most.
ProveMeasure the impact on the business.
ExpandAdd products when the value is clear.

The objection.

What we hear

We would have to commit to the whole platform.

The answer

You do not.

Start with one product that solves your first priority. Add the next one only when the first has proved its value.

  1. 1Start with one
  2. 2Prove the value
  3. 3Expand as you grow

No platform commitment on day one.

See how AF-X works →

How AF-X is built differently.

Seven principles behind every AF-X product and platform.

Principle 01 of 07

100% Cloud

Built for cloud-first automotive operations.

Every AF-X product runs in the cloud, with no server in the back office and no upgrade weekend. One version is live for everybody, and a new site is a configuration rather than an installation.

Explore 100% Cloud →
Principle 02 of 07

AI Native

AI inside every product, not bolted on afterwards.

AI works at the point the decision is made, in the workflow your teams already use. Every product states the AI job it does and the data it does it on.

Explore AI Native →
Principle 03 of 07

Outcome Driven

Measured on the number that moves.

Every product names the business outcome it is designed to improve and reports against it once live. Assumptions remain visible, and figures are published only when validated—not replaced with speculative estimates.

Explore Outcome Driven →
Principle 04 of 07

Platform of Platforms

Five automotive businesses, one data model.

Retail, workshop, fleet, parts and remarketing run on one platform, so a group stops running separate vendors and separate versions of the same customer.

Explore Platform of Platforms →
Principle 05 of 07

Built to Bolt On

Keep your core. Add the Xperience.

AF-X connects to the DMS, GMS or ERP you run today. Nothing is ripped out, no part of the business stops, and the replacement decision stays yours.

Explore Built to Bolt On →
Principle 06 of 07

System & Brand Agnostic

Any core system. Any brand.

Nothing in AF-X assumes a particular core system or manufacturer. Data is normalised on the way in, so a mixed estate can work to one standard without a migration.

Explore System & Brand Agnostic →
Principle 07 of 07

Land & Expand

Start with one product. Expand when it pays.

Land with one product that fixes something measurable, expand into the products next to it, then take the platform. Nobody is asked to buy a platform on day one.

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Start with the product that matters most.

Choose your first priority, prove the value and add capabilities when your business is ready.