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Data X

One clean record of every vehicle, customer, part and site — held in the region you chose.

Intelligence X

The numbers the business runs on, live, with the same definition on every site.

AI X

AI inside the product at the point the decision is made — rank, predict, price, draft, answer.

Your data. Your workflow. Automotive AI that does the job, not the demo.

→ How AF-X uses your data→ What AI native means
ProductParts X

E-Catalogue

Publish a clear, searchable parts catalogue for every customer and channel.

Turn governed product information into a catalogue customers can search, understand and use to find the right part.

AF-X E-Catalogue showing the parts catalogue with vehicle filtering and part detail

Where the catalogue loses the customer.

Parts become difficult to sell when search, fitment and product information do not work together.

Customers cannot find the part they need

Part numbers, descriptions and vehicle applications are searched separately.

Demand leaves before it becomes an order

The catalogue does not explain the difference

Important attributes and alternatives are missing from the product view.

Customers call for answers or choose incorrectly

Each channel presents the range differently

Categories, content and product relationships are rebuilt by channel.

The same range creates a different customer experience

WHAT IT DOES

Make the right part easier to find and choose.

Turn structured product information into a catalogue customers can search without knowing the exact part number.

Search by part, vehicle and applicationGive customers more than one reliable route to the correct product.
Present clear product informationShow approved descriptions, attributes, specifications and supporting assets.
Use fitment and application dataConnect each part to the vehicles and applications it supports.
Show alternatives and supersessionsGuide customers to the current or suitable replacement part.
Organise categories for the customerBuild a catalogue structure that matches how customers browse and buy.
Publish consistently across channelsReuse the same catalogue structure and approved information wherever it appears.
Faster product discovery
Clearer product choice
Fewer wrong parts
“Built for finding the right part first time.”
HOW IT FITS WHAT YOU ALREADY RUN

The customer-facing catalogue built from governed data.

Keep your core systems in charge.

Read approved product, fitment and asset information from Product Information Management and present it through each connected channel.

E-Catalogue connects:

  • Product Information Management
  • Product assets and enriched content
  • Webshop and connected sales channels